The Department of MCA organized an expert talk “Unlocking the Future: Digital Marketing in the AI Era“ on May 24^th 2025, featuring Ms. Pooja SS, Product Analyst at a Stealth Startup in Bangalore. The session focused on the transformative role of Artificial Intelligence in Digital Marketing, highlighting key concepts such as AI-Powered Customer Segmentation, Predictive Analytics, and Personalized Content Delivery.

Ms. Pooja explained how Machine Learning and Automation are revolutionizing Marketing Strategies by enhancing campaign effectiveness and customer engagement. The talk was highly interactive, with participants actively engaging in discussions and a Q&A session. Real-world case studies and current industry trends were shared, offering practical insights into AI applications.

Topics such as Ethical Considerations, Data Privacy, and Tool Selection were also addressed. Attendees gained a deeper understanding of Automation, data-driven decision-making, and the use of AI tools in Marketing. The session emphasized best practices for integrating AI into marketing campaigns and optimizing customer targeting.

Participants appreciated the clarity with which complex AI concepts were explained. Many participants expressed their enthusiasm about adopting AI tools in their marketing efforts. The event successfully bridged academic learning with industry relevance. The feedback for the session was overwhelmingly positive, with attendees calling the session insightful and forward-thinking. The talk concluded with a strong sense of motivation among participants to explore AI-driven strategies. Overall, the Expert Talk served as a valuable platform for learning and innovation in the evolving field of Digital Marketing.